Formica Corporation Rebrands DecoMetal® Laminate to Homapal® Honoring its Artisanal Heritage
Homapal will continue to produce DecoMetal products with same quality of German craftsmanship under new name.
CINCINNATI (March 31st, 2025) — Formica Corporation announces the rebrand of its popular DecoMetal® Laminates line to Homapal®, a leading global manufacturer of real metal laminates and magnetic laminates, based in Herzberg am Harz, Germany. As the manufacturer for the DecoMetal® line for many years, the collection will represent the North American offering of architectural metals, bringing together German engineering excellence with global design innovation. This evolution unites the brand’s global premium metal surfaces under a single, cohesive identity that honors its origins.
“We’re excited to rebrand our popular DecoMetal® line to Homapal® to honor its global origins and share the story of precision craftsmanship from our fantastic German sister company,” said Amy Gath, vice president of marketing and strategy at Formica Corporation. “The same innovative metal and metal laminate DecoMetal® products the industry has come to love will continue to be available under the Homapal® name, and we look forward to telling the stories of the artisans behind these beloved products.”
Homapal® solutions offer almost unlimited scope for creativity and customization, using thin rolled foils made of aluminum, copper, brass and stainless steel. Special embossing processes and artisanal craftsmanship give the surfaces their unique textures. The newest launches include last summer’s launch of the all-new Metallic series and new additions to the Rubbed series, expanding the possibilities for metal looks on vertical surfaces.
For more information please visit formica.com/homapal-laminates.
About Formica Corporation
Founded in 1913, Formica Corporation, part of the Formica Group of companies, is a leader in the design, manufacture and distribution of innovative surfacing products for commercial and residential applications. For more information about Formica Corporation, its products, special programs and promotions, visit www.formica.com or call 1-800-FORMICA™.
About Formica Group
Formica Group is a global group of companies consisting of Formica Canada Inc., Formica Corporation, Formica de Mexico S.A. de C.V., Formica IKI Oy, Formica Skandinavien AB, Formica Limited, Formica S.A., Formica S.A.S., Formica Taiwan Corporation, Formica (Thailand) Co., Ltd., Formica (Asia) Ltd., Formica Decorative Materials (China) Co., Ltd., among others.
About Homapal
HOMAPAL - a name which has been synonymous with innovative products "Made in Germany" for decades. Homapal GmbH, produces and sells laminates with special surfaces of real metal and magnetic boards at its facility in Herzberg, Germany. The focus is on high quality decorative interior design. Products are ideal for use in commercial and residential interiors like hotels, restaurants, workplace, retail, healthcare and wellness, and educational facilities - wherever spaces are to be refined with elegant surfaces. They offer architects, interior designers and fabricators a broad range for creative applications.