Formica Corporation and Xavier Men’s Basketball Plant 2,420 Trees

Formica Corporation and Xavier Men’s Basketball Plant 2,420 Trees

Formica Corporation and Arbor Day Foundation support Xavier’s Threes for Trees Campaign

CINCINNATI (May 11, 2022) — Highlighted by a run to the NIT Championship, the Xavier University Men’s Basketball Team enjoyed a resurgent 2021-2022 campaign, making 242 three pointers on the season. As part of the annual Threes for Trees promotion, Formica Corporation will now plant 2,420 trees (10 for each made three-point shot this season) in conjunction with the Arbor Day Foundation.

In eight years of this partnership, 18,860 trees have been planted on behalf of the Threes for Trees program.

“Finishing the year by lifting up a trophy is a tremendous accomplishment, and the good vibes continue into the offseason as we now embark on our tree-planting mission that resulted from some great shooting by the Musketeers,” said Amy Gath, vice president, marketing, Formica Corporation North America. “We thank both the Arbor Day Foundation and Xavier basketball for joining us on this sustainability program.”

Xavier Men's Basketball fans were updated on the number of threes made, and trees planted, throughout the season through various marketing elements such as graphics and signage inside the Cintas Center, radio broadcasts, and All three-pointers made, at both home and away games, counted towards the total number of trees planted. 

“Continuing a great tradition, once again the Threes for Trees Program did not disappoint,” said Duffy House, General Manager of Xavier Sports Properties. “With the continued support of our long-time partner Formica Corporation, we look forward to seeing this impactful program eclipse an impressive 20,000 total trees planted by this time next year.”

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