Formica Corporation and Xavier Men’s Basketball Plant 1,620 Trees

Formica Corporation and Arbor Day Foundation support Xavier’s Threes for Trees Campaign

CINCINNATI (March 29, 2021) — As the weather warms up and the college basketball season comes to a close, Formica Corporation is preparing another tree planting effort with the Arbor Day Foundation thanks to some sharp shooting skills by the Xavier University men’s basketball team.

As part of the annual Threes for Trees campaign, Formica Corporation and the Arbor Day Foundation will plant 1,620 trees (10 for each made three point shot this season) in Florida’s Econfina Watershed. In seven years of this partnership, 16,440 trees have been planted on behalf of the Threes for Trees program.

“In a year where clean air and spending time outdoors is increasingly important, it was exciting to know that every long range basket meant 10 more trees in the ground where they are needed most,” said Amy Gath, vice president, marketing, Formica Corporation North America. “We continue to value this one-of-a-kind partnership and thank Arbor Day Foundation and Xavier basketball for joining us on this sustainability program.”

In 2018, Hurricane Michael passed through the Econfina Watershed, destroying thousands of acres of standing timber. The restoration of this area – in part due to the Threes for Trees program – provides forage for game and promotes native groundcover, wildflowers and other plants, according to the Arbor Day Foundation. 

Xavier Men's Basketball fans were updated on the number of threes made, and trees planted, throughout the season through various marketing elements such as graphics and signage inside the Cintas Center, radio broadcasts, and GoXavier.com. All three-pointers made, at both home and away games, counted towards the total number of trees planted. 

“One of the bright spots of an otherwise challenging season was our ability to continue the Threes for Trees Program,” said Duffy House, General Manager of Xavier Sports Properties. “We look forward to maintaining the momentum on this great initiative next season and could not be where we are today without the continued support of our long-time partner Formica Corporation.”

About Formica Corporation

Founded in 1913, Formica Corporation, part of the Formica Group of companies, is a leader in the design, manufacture and distribution of innovative surfacing products for commercial and residential applications. For more information about Formica Corporation, its products, special programs and promotions, visit www.formica.com or call 1-800-FORMICA™.

About Formica Group

Formica Group is a global group of companies consisting of Formica Canada Inc., Formica Corporation, Formica de Mexico S.A. de C.V., Formica IKI Oy, Formica Skandinavien AB, Formica Limited, Formica S.A., Formica S.A.S., Formica Taiwan Corporation, Formica (Thailand) Co., Ltd., Formica (Asia) Ltd., Formica Decorative Materials (China) Co., Ltd. and Homapal GmbH, among others.

Please Note: Formica® and the Formica® Anvil Logo are registered trademarks of The Diller Corporation. 1-800-FORMICA™ is a trademark of The Diller Corporation. All rights reserved. ©2021 The Diller Corporation.

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