Formica Group Wins Two Red Dot Awards

Formica Group Wins Two Red Dot Awards

Product Design 2017 for Formica Infiniti™ Surfacing and Reclaimed Denim Fiber Laminate

Shanghai, China (April 24, 2017) - Formica Group, the inventor of laminate, has been awarded the prestigious Red Dot award: Product Design 2017 for Formica Infiniti™, the next generation in surfacing, and Reclaimed Denim Fiber from the Formica® Laminate collection. The Red Dot distinction recognizes outstanding design, and is an internationally sought-after seal of quality. The competition received more than 5,500 entries from 54 countries this year, with award winning products selected by an international jury of 40 experts.

“Formica Infiniti™ and Reclaimed Denim Fiber laminate are innovative products that really push the boundaries of traditional surfacing conceptions,” said Renee Hytry Derrington, Group VP of Design for Fletcher Building’s International Businesses Division, which includes Formica Group. “We are proud that both products have received this global recognition of design excellence with the Red Dot award.”

Formica Infiniti™: Irresistibly touchable super matte antimicrobial surfaces that resist fingerprints

As beautiful as it is durable, Formica Infiniti™ surfacing features a soft-to-the-touch super matte finish, with fingerprint resistance and built-in antimicrobial surface protection, and thermal healing capabilities. It is available in all standard Formica® Brand colors, and can be used in horizontal and vertical applications.

The super matte finish has become increasingly popular in recent years but traditionally its prominence in design has been limited by its impracticality as fingerprints and marks show up easily on standard surfaces. To address the issue, Formica Group developed Formica Infiniti™, using patent-pending technology, to create a super matte surface that stays looking good for longer.    

Hardworking Formica Infiniti™ surfacing is ideal for restaurants, hotels and stores, healthcare, commercial offices or any setting that calls for counter tops, tables, doors, partitions, cabinets and furniture.

“Formica Infiniti™ is a surface you’ll love at first sight and touch. Picture hard-working low-gloss tables and counter tops in cafes and casual diners, or desks in an office—effortlessly stunning at first glance, but with state-of-the-art functionality and surprisingly little maintenance required,” added Hytry Derrington.

Reclaimed Denim Fiber Laminate: real denim fibers embedded in décor paper 

Inspired by a global interest in denim and how to recycle the mass consumption of blue jeans; Formica Group was motivated to create a new kind of industrial paper. Made from real reclaimed denim fiber from cloth production mills, the overlay paper for Reclaimed Denim Fiber features 60 percent post-industrial denim fiber. Reclaimed Denim Fiber laminate is available in Jeans finish, a typical denim diagonal twill that adds true-to-touch realism with a directional texture, and a gloss finish. Due to the unique paper-making process, no two sheets of Reclaimed Denim Fiber laminates are exactly alike.

Formica Group’s Reclaimed Denim Fiber was first introduced in North America in 2015, followed by a launch in Asia in 2016, with plans for additional regions to introduce the product in the future. Reclaimed Denim Fiber laminate is a global solution for a global denim trend.

“Reclaimed Denim Fiber laminate is inspired by a creative reuse of our resources. This innovative laminate takes materials that would otherwise be discarded, and turns reclaimed denim scraps into a one-of-a-kind surface,” said Hytry Derrington.

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