During this period, Formica® Brand Laminates became symbolic of a modern lifestyle and began expanding worldwide. The company continued to establish its design prowess and created the Design Advisory Board in 1977, which included 17 top designers who helped lead the development of laminate color systems, new textures and new designs. Formica® Brand's relationship with designers has continued through the decades, and the company continues to utilize the Design Advisory Board and designer research to qualify new designs.
Also during this time, Formica was deemed museum-worthy, with an exhibition of ColorCore® laminate artwork called "Surface and Ornament" at the Art Institute of Chicago. (ColorCore® laminate is a solid color throughout so it doesn’t have the “brown line” usually visible on laminate countertops).
In the challenging economic climate of the 1980s and 1990s, Formica Corporation underwent several changes in leadership, while it continued to expand it global reach.
During this time, the company continued to launch innovative new products in a range of colors, patterns and finishes for both residential and commercial projects. One of these products was Formica® Solid Surfacing, which joined the lineup in 1989.
In 2007, Fletcher Building, Ltd. became the parent company of Formica Group's North American, Asian and European divisions. As Formica Group combined with Fletcher's Laminex® brand, it became the largest brand in the industry.
Going green: During this time, Formica® Brand achieved significant milestones toward becoming a more environmentally friendly enterprise, using paper from recycled sources and sustainable softwood forests.
In 2013, Formica celebrated its 100th birthday and a new tagline: Formica®. For Real. With more than 100 years of design under its belt, Formica isn't your grandmother's laminate anymore. It's the same great durable and affordable product, but it's more attractive and versatile than ever.