Formica Achieves Remarkable Success at Architect’24 with Launch of FORMICA® INCANTO

Bangkok, Thailand – May 7, 2024 – Formica, a leading provider of designed surfacing solutions, proudly marked its significant presence at the recently concluded 36th ASEAN Building Technology Exposition, Architect'24. This premier event, held from April 30 to May 5, 2024, at the Challenger Hall, Impact Muangthong Thani, was organised by The Association of Siamese Architects under Royal Patronage in conjunction with TTF International Co., Ltd. It served as a prestigious platform for showcasing Formica's innovative contributions to the design industry.

A highlight of the event was Formica’s exclusive booth, designed by the renowned Italian architectural team LEM Agenzia Architettura in collaboration with Musa. The booth's contemporary and sophisticated deep red geometric design not only mesmerized visitors but also set the perfect backdrop for the FORMICA® INCANTO collection. This installation was a showcase of interactive design such as furniture that invited attendees to explore and feel the tactile surfaces of Formica laminates, enhancing the sensory experience of the INCANTO range in applications like tabletops and bathroom finishes.

Beyond its visual appeal, the booth served as a dynamic display of smart furnishing solutions, utilizing both Formica and FENIX materials. It exemplified the practical elegance and innovation embedded in Formica’s offerings, with each element—from the INCANTO collection's deep textures to Fenix innovative materials—designed to captivate the imagination. These interactive elements facilitated deeper engagement with visitors, sparking discussions about the future of design where functionality merges with transformative aesthetics to enhance every aspect of the living environment.

A focal point of the exposition was the special presentation held on May 4th at 5 PM. Mr. Filippo Manetti, Director of Musa and CMO at Arpa Industriale, along with Mr. Pittaya Techarungnirun, Commercial GM at Formica Thailand, delivered an engaging talk that provided insights into Formica's extensive network and the design inspirations behind the INCANTO 2024 collection. They also explored the advanced properties of FENIX innovative materials, effectively connecting these themes with the audience and enhancing their understanding of Formica's commitment to leading-edge design and material technology.

Mr. Filippo Manetti, reflecting on his diverse experience in design and materials innovation, stated, "Formica's extensive global network, particularly within ASEAN and Thailand, is crucial for integrating a broad spectrum of inspirations and innovations. At Musa, we work closely with companies under the Broadview Group, including Arpa, FENIX and Formica, to manage and creatively direct brand initiatives that push the boundaries of interior design. Our launch of the INCANTO 2024 collection in Thailand marks a new chapter where design deeply engages with the sense of touch. The textures of Pietra, Organic Wood, and Kleber Line in INCANTO invite everyone to explore new frontiers in interior design that celebrate both aesthetic and tactile richness. Tailored for the discerning Thai market, INCANTO 2024 aims to bring the intricate beauty of nature into every space, creating a personal connection with each surface and embarking on a journey of discovery through textures that resonate with sustainable and innovative design principles.”

 

The newly introduced FORMICA® INCANTO collection sets a new standard in the design industry with its revolutionary textures such as Pietra, Organic Wood, and Kleber Line. By employing advanced surface engineering technology, the texturing process combines deep-structure molding along with intricate surface texturing, resulting in a dual-layered tactile experience that enhances the material's depth and detail. The fusion of innovation not only elevates the aesthetic appeal but also enriches the tactile sensation, offering an unmatched touch experience that truly distinguishes the INCANTO collection. Perfectly, showcased in a 126-square-meter booth, the collection provided an immerse environment for guests to engage with its unique properties fully.

For more information about the FORMICA® INCANTO collection and to redefine your interior design journey with Formica, visit the Formica showroom at 128 A Square, Sukhumvit 26, Bangkok, or explore the collection online at www.formica.com and book your appointment today at https://bit.ly/3sPIhm6

Formica Thailand’s flagship showroom opens on Monday-Friday: 9:00-18:00, Saturday: 10:00-16:00