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Brand Standards and Guidelines

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Brand Standards and Guidelines

View Formica Group's Brand Standards & Guidelines, Copyrights, Trademarks and Link Agreement below.

Brands communicate messages visually as well as verbally.

As a global group of companies, the Formica Group has established brand standards that reflect our role as a design leader in the surfacing industry worldwide. From product logos and color palettes to copyrights and trademarks, these standards set visual guidelines to help build and reinforce the presence of the Formica® brand. Our brand standards are designed to clarify and unify our visual identity. And this, in turn, leads to greater brand awareness and underscores our leadership position in the marketplace. Download our brand standards.

Copyrights and Trademarks

Copyrights

The following are all of the current Formica® brand names and products that are protected by pending or registered copyrights.

Copyright notes:

  • Note that copyright symbols are not necessary following the first usage in text.
  • The tagline “by Formica Group” may be left off after the first usage.
  • All product names should have an initial capital letter, but the entire product name should not be capitalized.

Lustre, Encode, Sculpted, Spin, Twirl, Veil and Woods Luxe are registered copyrights of The Diller Corporation, 2007. All Rights Reserved.

Riverwash is a registered copyright of The Diller Corporation, 2006. All Rights Reserved.

Naturelle and Virrvarr are registered copyrights of The Diller Corporation, 2005. All Rights Reserved.

Aeriel Fields, Cherry Ellipse Eclipse no. 7485-23, Cosmos no. 7480-58, Millennium no. 7479-58, Millennium Birch no. 7488-23, Natural Ellipse Eclipse no. 7482-23 and Rainforest are registered copyrights of The Diller Corporation, 1998. All Rights Reserved.

Copper Artifacts, Oasis Artifacts, Pyramid Artifacts and Treasure Artifacts are registered copyrights of The Diller Corporation, 1997. All Rights Reserved.

Acajou Mahogany no. 7008, African Limba no. 7011, Amber Maple no. 7012, Canvas no. 7022, Chestnut Burl, Copper Beech no. 2567, Ebony Birch no. 7010, Foliage no. 7016, French Sycamore no. 1143, Golden Birdseye no. 7005, Grafix no. 7018, Mahogany Lacewood no. 7009, Oak no. 7006, Select Cherry no. 7759, Vosges Pear and Wild Cherry no. 5904 are registered copyrights of The Diller Corporation, 1994. All rights reserved.

Alpha Copper no. 7167, Antique Carpathia no. 2749, Birdseye Glow no. 3018, Black Photon no. 3046, Black Quasar no. 7178, Black Shock no. 90926, Black Spark no. 90927, Colorado Slate, Dark Aurora no. 7177, Golden Shimmer no. 7165, Golden Strobe no. 7176, Gray Marmor no. 3131, Light Pearlwood no. 7159, Lux Travertino no. 7144, Meteore, Midnight Galaxia no. 3118, Pewter Network no. 2386, Plaster, Purple Diffusion no. 7170, Quantum Sand no. 7166, Quantum Sky no. 7169, Raven Quartz no. 3058, Silver Fusion no. 7128, White Chroma no. 7164 and Zinc Mine no. 2594 are registered copyrights of The Diller Corporation, 1993. All Rights Reserved.

Black Faux Marble no. 754, Brushing no. 760, 762, 764, Crackle no. 804-806, Fiber no. 233-236, Fleck no. 253-254, Lacewood no. 744, Oxide no. 299-300, Scorpio no. 256-258, Stone Brushing and Water Brushing are registered copyrights of The Diller Corporation, 1992. All Rights Reserved.
Patina no. 315 and Volcano no. 316 are registered copyrights of The Diller Corporation, 1990. All Rights Reserved.

Granito no. 682 and Milano Stripe no. 668 are registered copyrights of The Diller Corporation, 1989. All Rights Reserved.

Boomerang no. 1820 is a registered copyright of The Diller Corporation, 1988. All Rights Reserved.

Kogure Maple no. 91-199, Rough Sawn Cedar no. 91-182, Travertine no. 91-183, and Wide Board Hickory no. 91-181 are registered copyrights of The Diller Corporation, 1980. All Rights Reserved.

Autumn Stone, Basket Cane, Block Cork, Bronze Tile, Burnt Stone, Chequerblock, Fire Tile, Flamestone, Pencil Cane no. 125, Saffron Tile, Sepia Onyx, Sienna Topaz no. 120, Striped Cork no. 122, Woven Grass no. 126 and Woven Reed no. 127 are registered copyrights of The Diller Corporation, 1979. All Rights Reserved.

Shibui no. 730 is a registered copyright of The Diller Corporation, 1978. All Rights Reserved.

Radiance, Etchings, Honed, Patterns, Dotscreen, Ellipse, Endless, and Halftone are copyrights of The Diller Corporation.

Trademarks

The following are all of the current Formica® brand names and products that are protected by pending or registered trademarks. Note that trademark symbols are not necessary following the first usage in text. In addition, the tagline “by Formica Group” may be left off after the first usage. All product names should have an initial capital letter (note special capitalization for words like ColorCore® and DecoMetal®). The entire product name should not be capitalized, the only exception being 1-800-FORMICA™.

Formica, Anvil Design, Formica & Anvil Design, 180FX, Accent*, Accentlite*, Acryllis*,  Alulam*,  Anti-Microbial Laminates  (in Chinese)*, Aria*, AR Plus*, AR Plus & Design*, Axiom*, Axiom & Design*, Boomerang Design, Chalkable, Chemtop, Chemtop2, CHGuard*, ColorCore, Compact*, Compact Grade Laminate (in Chinese)*, Comstrong*, Cooform*, Custom Graphics*, Decoleather, Decometal, Digiform*, Durolam*, Formica Acryllis*, Formica AR Plus & Design*, Formica Color Grid*, Formica ColorCore*, Formica Colour Grid*, Formica Compact*, Formica Custom Graphics*, Formica Envisualizer, Formica FRP Select*, Formica Fundamentals*, Formica Infiniti, Formica Lifeseal*, Formica Ligna*, Formica Melapan & Design*, Formica Prima*, Formica Showerpanel & Design*, Formica Stone*, Formica Surfaces. For Real., Formica The Color System & Design*, Formica Visions*, Formipan*, Formitampo*, Formitop*, FRGuard*, Fulihua*, Fuliya*, Fumeijia*, Hardstop*, Hercules*, Homapal, Homatrade*, Hybond, IdealEdge, Iki Kolho & Design*, Iki-Levy Kolho & Design*, ImagiGrid, Lamica*, Lifeseal*, Lifeseal Cubicles System*, Ligna*, Mark V Cubicles System*, Mei Nai Ban (Chinese Characters)*, Mei Sing Ban (Chinese Characters)*, Metallit*, Mica*, Nai Huo Ban (Chinese Characters)*, Nova*, Perform*, Permagrip, Prima*, Prima Collection*, Protect & Design*, Radiance, Red Box Logo, Soliq (in Chinese)*, Spektrum*, Stonepac (& Chinese Characters)*, Surell*, Surfaceset, Tabletin*, The Color Grid*, The Compact Grade*, Unipanel*, Virrvarr Design*, Vision & Design*, Visions*, Visions Visions Visions*, Vivix, Vivix Horiz*, Vivix Vertic*, Warerite*, and Younique* are registered trademarks of The Diller Corporation, a subsidiary of Formica Corporation.

Everform, Fire-Allayer, Intentek,  arepending trademark applications of The Diller Corporation, a subsidiary of Formica Corporation.
1-800-FORMICA, BasicMetal, ColorCore2, ColorThru, Dotscreen, Endless, Ellipse, ESeries, Find Your Perfect, Formica Envision, Halftone, Premium FX, SurfaceMix, Etchings Collection, Honed Collection, Living Impressions, Luxe Collection, Microdot Collection, Naturelle Collection, Radiance Collection, Riverwash Collection, Sculpted Collection, Sparkle Collection and Twirl Collection are trademarks of The Diller Corporation, a subsidiary of Formica Corporation.

Trademarks marked with an asterisk (*) are registered only outside of the U.S.

Link Agreement

Formica Corporation welcomes links to its site. If you want to link to one of our sites, you may do so, provided you agree to the Link Conditions described in our Terms of Use. By establishing a link to a Formica Corporation Web site, you will be deemed to have agreed to these Link Conditions.

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