Brand Standards
Brand Standards and Guidelines
Brands communicate messages visually as well as verbally.
As a global group of companies, the Formica Group has established brand standards that reflect our role as a design leader in the surfacing industry worldwide.
From product logos and color palettes to copyrights and trademarks, these standards set visual guidelines to help build and reinforce the presence of the Formica® brand.
Our brand standards are designed to clarify and unify our visual identity. And this, in turn, leads to greater brand awareness and underscores our leadership position in the marketplace.