The Story Behind Naming Everform™ Solid Surface

Get the scoop on how Formica® Solid Surfacing was reimagined as Everform™ Solid Surface as part of the launch of the 2021 Formica® Specialty Collection.

413 Tumbled Glass counter with notebook and 5785 NG Ashwood Beige cabinet

What’s in a (Brand) Name?

Every brand name tells a story. It means something beyond simply words or letters. Done well, it helps people make a meaningful, positive connection with something in their life — something they trust.

Considerations for Renaming   

When Formica Group set out to rename its popular Formica® Solid Surfacing line in 2019, the team leading the charge had to think about what this acrylic solid surface really meant to customers. 

The team wanted something short and sweet, a memorable name. It had to capture the essence and benefits of this beautiful, hygienic, highly moldable surface. We wanted a new name that would make the collection stand apart, which would coincide well with the 2021 Formica® Specialty Collection launch.

Everform™ Solid Surface Was Born

We partnered with a branding team that generated a list of 1,000 possibilities, which we ultimately whittled down to one: Everform™ Solid Surface

“Ever” points to the durability and renewable capabilities that make this acrylic solid surface everlasting. “Form” is a nod to design flexibility. Everform™ Solid Surface can be shaped into virtually any concept for maximum creativity. “Form” also provides a nice nod to Formica Group.

The Everform™ Solid Surface Collection

Today this streamlined, curated set of patterns brings to life innovative designs across healthcare, education and other commercial spaces. In addition to high-traffic countertops and worktables, water-resistant Everform™ Solid Surface is available in coordinating sinks and shower surrounds. 

Everform™ Solid Surface is a great option for stylish, hard-working surfaces that stand the test of time.

415 Luna Steel bathroom sink with plant
Our Products

You're using an unsupported browser and some features may not work properly. Please upgrade to a modern browser, such as Chrome, Edge, Firefox, or Safari.