Formica Corporation and Xavier Basketball Extend Threes for Trees Program

CINCINNATI (November 5, 2018) — Formica Corporation and the Arbor Day Foundation have extended the Threes for Trees campaign for the 2018-2019 basketball season in partnership with Xavier University Athletics and Learfield Sports' Xavier Sports Properties.

Ten trees will be planted for every three-point basket made by the Musketeers during the 2018-19 men's basketball season. Last season, Xavier made 274 three pointers during the season resulting in 2,740 trees being planted in the Mississippi River Valley—the highest total in the four years of this partnership. All total, 10,300 trees have been planted during the past four years by Formica Corporation, Arbor Day Foundation and Xavier Basketball.

"College basketball is steeped in tradition, especially in the greater Cincinnati region," said Amy Gath, vice president, marketing, Formica Corporation North America. "As we begin the fifth season of the Threes for Trees program, we’re incredibly proud of this new tradition we started and the positive impact it has on our environment.”

“It’s great to see two well-known Ohio entities continue to come together to do such important environmental work,” said Dan Lambe, Arbor Day Foundation President. “Thanks to Xavier’s skill set and Formica Corporation’s commitment, the more than 10,000 trees planted will help clean air and water as well as restore natural habitat and preserve beauty in our nation’s forests. We are excited to add to the count via the court this year!”

Xavier Men's Basketball fans were updated on the number of threes made, and trees planted, throughout the season through various marketing elements such as graphics and signage inside the Cintas Center, radio broadcasts, and GoXavier.com. All three-pointers made, at both home and away games, counted towards the total number of trees planted.

“We thank Formica Corporation for their continued support of the Threes for Trees program,” said Duffy House, General Manager of Xavier Sports Properties. “Formica Corporation is a strong partner of Xavier Athletics and their commitment to giving back to the environment while taking advantage of a high profile marketing opportunity is impressive.” 

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