Welcome to the New Formica.com: Designed Around You

Formica.com has been redesigned around a customer-first experience, helping users find products, technical resources and design inspiration with fewer clicks.

Finding the right surfacing solution shouldn’t require you to know exactly where to look.

That is the idea behind the new Formica.com. The redesigned website is built around a customer-first experience that makes it easier to discover Formica Group products, explore inspiration, find technical information and connect solutions to the projects and spaces you are designing.

A Website That Starts With What You Need

The old approach to websites was largely product-focused. The new experience is different. Whether you are an architect, designer, contractor, fabricator, homeowner or another industry professional, the new site is designed to help you find the information most relevant to your needs.

Expanded navigation makes it easier to choose your path from the beginning. Commercial and residential experiences help direct you toward the right content, while new industry hubs organize solutions around the environments where they are used.

Looking for healthcare solutions? Designing a hospitality space? Exploring options for retail, education, office or living environments? The new site brings relevant products, imagery, resources and information together in one place.

As Mark Dunson, CEO of Formica Group North America, explains, the goal is to move beyond simply featuring products.

“The aim here is to serve the customers by matching products and solutions to serve their needs.”

Less Searching. More Finding.

One of the biggest changes you'll notice is how quickly you can get where you want to go.

The new Formica.com reduces clicks and uses cleaner navigation, intuitive filtering and a more visual approach to help you find products and information faster.

Product pages also have been redesigned around a “Decor First” experience. Instead of finding the same decor represented across multiple pages based on product categories, related information is brought together so you can explore the available options in one place.

That means less time figuring out how the website is organized and more time focusing on your project.

See the Possibilities

Surfacing products are visual by nature, so the new Formica.com puts imagery front and center. Across the site, you'll find more product photography, in-context applications and visual storytelling designed to help you understand not just what a product is, but how it can look and work in a space.

New industry hubs take that approach a step further. Each is designed to bring together the products, resources and inspiration relevant to a specific environment, helping you move from an idea to a potential solution.

Explore the New Formica.com

The new Formica.com brings together products, inspiration, technical resources and industry solutions in a digital experience designed around the people who use them.

Whether you're specifying a commercial project, looking for inspiration for a residential space, researching a material or ready to explore products, the new site is designed to help you get there with fewer obstacles and more relevant information.