Introducing Broadview Materials at Interzum 2025
The new combined sales and distribution platform for the group brands will start in Europe with FENIX®, Formica®, Arpa®, Homapal®, and Getacore®. The Big +: greater service and accessibility for clients to mix & match surfaces and solutions.
Broadview Materials is a global group of leading brands in materials that enables customers to create great solutions for their clients that stand out in quality, beauty and sustainability, while remaining affordable. Brands like Formica®, FENIX®, Arpa®, Homapal®, Getacore®, Trespa®, Westag, and Worktop Express® are part of the group. Today, the global company is starting the process of making access to its brands, products and solutions easier, closer and faster than ever before. The introduction of Broadview Materials, which starts in Europe with a combined sales and distribution platform for its interior design brands, will deliver a Big + for its clients when it comes to service and accessibility.
Additionally, clients and users have the potential to mix & match the brands and collections, delivering more design freedom, quality and uniqueness. The Interzum trade fair, which takes place from May 20th until May 23rd in Cologne, Germany, will be the stage for the presentation of Broadview Materials.
A strong heritage
Broadview Materials has a strong heritage as some of its companies and brands have been shaping their industries for over a century, consistently leading and innovating their markets.
Stefano Mion, CEO at Broadview Materials Europe: “Thanks to our worldwide presence and our group centres of excellence Nemho and Musa, we are able to share knowledge and exchange best practices, as well as innovate in ways that are relevant and meaningful to our clients and markets. Every day, we learn from the markets in which we globally operate—sharpening our understanding of how to best support our customers helping them to stand out and succeed in their markets. We are passionate about materializing the full potential of our clients and ourselves.”
The Big + at Interzum 2025 in Cologne
The transformation to Broadview Materials will be formally introduced at the 2025 edition of Interzum trade fair for furniture production and interiors. Here, visitors will be able to experience the Big + first hand. The team of Musa has used the strength of combining the interior design brands and materials into a booth design that showcases a completely new interior design philosophy. Come in and be inspired. Broadview Materials can be found in Hall 6.1 stand C10.
For press inquiries, please contact:
Sandro Marini
Musa Communication and Art Director
s.marini@musahub.com
+390243493112