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Product News
| Apr 21, 2005 |
NAHB "New American Home" Features Formica Stone |
CONTACT:
Bill Roush
Formica Corporation
(513) 786-3162
bill.roush@formica.com
New Formica Natural Quartz Surfacing Featured in Orlando Show Home
ORLANDO, Fla. (January 13, 2005) - When the National Association of Home Builders (NAHB) began selecting surfacing materials for its 22nd annual show house at this year's International Builders' Show, designers knew they wanted something stylish and durable. That's why they chose Formica Stone, a new product from Formica Corporation that combines the durability and elegance of natural quartz surfacing with the heritage of Formica brand surfacing products.
The New American Home is a "real world" laboratory featuring concepts, materials, designs and construction techniques that can be replicated - in whole or in part - in housing built any place, in any price range. The National Council of the Housing Industry (NCHI), of which Formica Corporation is a member, and Builder magazine sponsored the construction of this show home.
Formica Stone - A Monumental Luxury
Formica Stone represents the finest quality surfacing material offered by Formica Corporation, the renowned leader in surfacing design and technology. With 12 elegant patterns and two stock thicknesses, Formica Stone is ideal for a myriad of horizontal surfacing applications, many of which may be unsuitable for granite or other natural materials.
Constructed from natural quartz and high-performance polymers, Formica Stone offers the opulence and durability of granite without the maintenance.
"Formica Stone Natural Quartz Surfacing is actually stronger than granite," said Jim Wielinga, product manager for Formica Stone. "How is this possible? Quartz is the fourth hardest mineral in nature. Granite typically contains only 25 to 30 percent quartz, while Formica Stone contains 93 percent quartz," Wielinga said. "This makes Formica Stone highly durable, resistant to scratching and cracking, and virtually maintenance-free."
Unlike natural stone, which can be difficult to match when more than one slab is needed for a project, the subtle visual features of Formica Stone are consistent in color and texture from slab to slab. Formica Stone also differs from natural stone in that it is nonporous, resists stains and does not require sealing, buffing or reconditioning. This nonporous quality also reduces the potential for bacterial growth.
Formica Stone Natural Quartz Surfacing translates popular patterns and textures from nature into a new hard surfacing material. The new line is available in 12 warm, organic stone and rich, gleaming granite looks, and each is a superior alternative for residential and commercial applications where real stone has been specified.
About Formica Corporation
Founded in 1913, Formica Corporation is a leading surfacing industry innovator that designs, manufactures and distributes a full range of surfacing products for commercial and residential applications. To request information on all Formica brand products, consumer and trade representatives should call 1-800-FORMICA (1-800-367-6422) or visit formica.com.
About the New American Home
The New American Home location is 4397 New Broad Street in the Baldwin Park sub-division located 15.5 miles (approximately 30 minutes) from the Orange County Convention Center. Registered attendees at the 2005 International Builders' Show can tour the New American Home during exhibit hours via free shuttle buses (ticket required) and departing every half hour from the Orange County Convention Center. Shuttle Bus Tickets may be picked up at the TNAH booth opened during show hours and located in "Transportation Central" of the "C" Hall Lobby, West Building. For more information about the New American Home, please contact Tucker Bernard, NCHI senior director at the NAHB Housing Center in Washington, D.C., 1-800-368-5242, ext. 8519, or tbernard@nahb.com.
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