|
|
|
Product News
| Jun 1, 2004 |
Formica Brand® Laminate Brings Honed,
Etchings Finishes to New "Forte" Countertop From V-T Industries |
CONTACT:
Bill Roush
Formica Corporation
(513) 786-3162
bill.roush@formica.com
Formica Brand® Laminate Brings Honed,
Etchings Finishes to New "Forte" Countertop From V-T Industries
CINCINNATI (June 1, 2004) ¨D V-T Industries, a leading manufacturer of postformed laminate countertops, will offer exclusive new Etchings Finish and Honed Finish designs from Formica® Brand Laminate on its new premium countertop, Forte. With a robust two-inch double-radius wrap-edge, Forte brings to life Formica's Etchings Finish and new Honed Finish premium laminates. The extra wide postformed wrap-edge catches light, making Forte countertops standout in a room.
The depth and intricacy of Formica Brand Laminate is an ideal match for the bold new countertop. The new Honed Finish is a soft and natural surface imparting warmth and character. The low-sheen satin finish with subtle surface clefts and crevices mimics softly brushed stone, giving an informal, subdued appearance. The difference is plain to see and feel. Similarly, the Etchings Finish captures the tiny fractures, fissures and sheen reminiscent of real granite or stone, a popular choice for consumers looking to replicate the rich look and texture of natural granite in a laminate. Both products help Forte make a striking design statement.
"VTI has been working with Formica Corporation since 1956," says Sharon Cooper, manager of sales and marketing for V-T Industries. "Since then, we have collaborated with Formica Corporation on product design and innovation to ensure that new laminates are easier to postform. The new Etchings Finish and Honed Finish designs represent the highest quality laminates available, and we are proud to bring them to life with our new Forte countertops."
V-T Industries will begin selling Forte countertops with the Honed or Etchings Finish designs from Formica Brand Laminate in select Western U.S. markets beginning this summer.
About V-T Industries
VT Industries, Inc. is the leading manufacturer of postformed laminate countertops in North America with 7 plants strategically place in the U.S. and Canada which provide fast and efficient service. VTI is located in Holstein, Iowa and was founded in 1956 by Roger Clausen. Today Doug Clausen, CEO and son of the founder continues to expand the business and is building VTI into an unmatched premier countertop company.
About Formica Corporation
Founded in 1913, Formica Corporation is a leading surfacing industry innovator that designs, manufactures and distributes a full range of surfacing products for commercial and residential applications. To request information on all Formica brand products, consumer and trade representatives should call 1-800-FORMICA (1-800-367-6422) or visit formica.com.
|
|
