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Product News
| Apr 21, 2005 |
Introducing Formica Stone Natural Quartz Surfacing a Monumental Luxury for Modest Budgets |
CONTACT:
Bill Roush
Formica Corporation
(513) 786-3162
bill.roush@formica.com
New engineered stone collection rounds out complete Formica brand surfacing line
ORLANDO, Fla. (January 13, 2005) - Stone. Its permanence and fortitude have made it one of the most popular building materials of all time. Its use in landmarks like the Great Pyramids, the Washington Monument and Notre Dame Cathedral has had a lasting impact on the world of design. Now, Formica Corporation is bringing the splendor of natural stone surfacing to a new generation of craftsmen - with design benefits and cost advantages that are truly monumental - with the introduction of Formica Stone Natural Quartz Surfacing, the zenith of style and luxury among Formica® brand surfacing products.
Formica Stone - the MVP of Formica Brand Surfacing
Formica Stone represents the finest quality surfacing material offered by Formica Corporation, the renowned leader in surfacing design and technology. With 12 elegant patterns and two stock thicknesses, Formica Stone is ideal for a myriad of horizontal surfacing applications, many of which may be unsuitable for granite or other natural materials. For attaining high-end looks without the high cost and maintenance of granite, Formica Stone is sure to become one of the most popular materials in the Formica brand surfacing line.
"As a worldwide leader in surfacing technology for more than 90 years, Formica Corporation is proud to add Formica Stone to its family of products," said Mario Gonzalez, vice president of marketing. "With the addition of Formica Stone, our renowned brand is now the only company to offer a complete line of surfacing solutions in laminate, solid surfacing and stone for homeowners, designers and architects," continued Gonzalez.
Superior Looks, Performance and Durability
Constructed from natural quartz and high-performance polymers, Formica Stone offers the opulence and durability of granite without the maintenance. "Formica Stone Natural Quartz Surfacing is actually stronger than granite," said Jim Wielinga, residential marketing manager for Formica Corporation. "How is this possible? Quartz is the fourth hardest mineral in nature. Granite typically contains only 25 to 30 percent quartz, while Formica Stone contains 93 percent quartz," Wielinga said. This makes Formica Stone highly durable, resistant to scratching and cracking and virtually maintenance-free.
Formica Stone is consistent in color and texture from slab to slab, whereas it can be difficult to match the subtle visual features of natural stone when more than one slab is needed for a project. Unlike natural granite, Formica Stone is nonporous, resists stains and does not require sealing, buffing or reconditioning. This nonporous quality also reduces the potential for bacterial growth.
Trend-Forward Natural Designs
Formica Stone Natural Quartz Surfacing translates popular patterns and textures from nature into a new hard surfacing material. Twelve warm, organic stone and rich, gleaming granite looks comprise the new line, and each is a superior alternative for residential and commercial applications where real stone has been specified.
"In the past several years, consumers have craved the comfort of the familiar in their interior design choices, and they have satisfied that craving by using materials that look and feel like those found in nature," said Reneé Hytry, senior vice president, global design for Formica Corporation. "Visual elements inspired by nature are becoming more important than ever as colors blend and neutralize," Hytry added.
Formica Stone Natural Quartz Surfacing is available in a variety of fashionable patterns, including frothy Breccia Crème, temperate Travertine Sand and rich Dakota Co pper. Each design emulates natural stone on multiple levels, with a wide variety of colors, inclusions and part iculate sizes to suit any design palette. Formica Stone Natural Quartz Surfacing is available in stock sheet sizes of 55" x 120" (nominal) and thicknesses of either two or three centimeters to suit a variety of applications. Suggested retail prices start at approximately $130 per linear foot, installed, and Formica Stone is backed by a transferable 10-year limited warranty.
About Formica Corporation
Founded in 1913, Formica Corporation is a leading surfacing industry innovator that designs, manufactures and distributes a full range of surfacing products for commercial and residential applications. To request information on all Formica brand products, consumer and trade representatives should call 1-800-FORMICA (1-800-367-6422) or visit formica.com.
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