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Product News
| Apr 7, 2004 |
"At Home with Formica" Builder Program Makes Merchandising Easy |
CONTACT:
For more information or product samples:
Bill Roush
Formica Corporation
(513) 786-3400
bill.roush@formica.com
"At Home with Formica" Builder Program
Makes Merchandising Easy
Helps Builders Showcase Materials and Upgrades for Greater Profitability
CHICAGO (April 2, 2004) - When it comes to good, better and best, Formica Corporation's got it covered with a new national builder merchandising program, "At Home with FormicaTM." The program makes the homebuyer's design selection process easier than ever, increasing customer satisfaction. At the same time it showcases upgrade opportunities, increasing builder profitability.
Whether it's for the bathroom, wet bar or kitchen, selecting the right product color and texture is one of the most important decisions for homebuyers, who are often faced with a dizzying array of mismatched samples of interior design materials. Now, Formica helps residential builders simplify the process by pairing a complete selection of surfacing products with appealing upgrades that homebuyers can easily compare and coordinate for multiple rooms in their new home. The merchandising program includes design coordinated, high-performance surface solutions in eye-catching sample displays, a model home/design center merchandising system and easy-to-use feature sheets for one-stop selection of Formica® brand products.
Puts buyers "at home" with product selection
"At Home with Formica" offers a collection of surfacing products unsurpassed in the industry for design, durability and ease of maintenance," said Jim Wielinga, residential marketing manager for Formica Corporation. "With this program, builders can make homebuyers feel 'at home' with the product selection process. At the same time, builders will discover the advantages of choosing Formica brand products, the most recognized name in surfacing, with appealing upgrades that sell easily and increase profits."
Homebuyers can be assured that all items in the "At Home with Formica" design portfolio will showcase the most trend-forward surfacing solutions. The materials are chosen exclusively by design professionals with extensive knowledge of the latest residential design trends. Builders with specific design needs may also request customized selections.
Show an upgrade, sell an upgrade
The "At Home with Formica" design collection includes a select offering of residentially focused designs in Formica Brand Laminate and Formica Solid Surfacing. Within each collection of surfacing products the designs are subdivided into good, better and best upgrade offerings. The selections include:
Formica Brand Laminate
GOOD: The Essential Elements Collection (level 1) features 58 Matte Finish designs from the Color Portfolio, Patterns and Formations Collections. This entry level price point is an appropriate choice for a wide range of interior applications, including kitchen countertops and bathroom vanities where surfaces must address practical concerns.
BETTER: The Natural Elements Collection (level 2) features 31 Matte Finish designs from the Patterns and Formations Collections. This level brings richness to modern interiors and classic elegance in contemporary residential installations.
BEST: The Etchings, Honed and Sparkle Finish Collections (level 3) include 33 items that offer the latest and most innovative textures in laminates. The Collections add light and texture reminiscent of granite and stone and bring a distinctive look to kitchen countertops and bathroom vanities creating interiors that excel in both performance and style.
Formica Solid Surfacing
GOOD: The Formica® Basic Elements Collection (level 1) features eight Basic Elements designs that comprise the ent ry level price point in Formica Solid Surfacing. The range of colors and patterns provide the ultimate design flexibility.
BETTER: The Formica® Classics Collection (level 2) features eight best-selling designs, each highlighting a separate color range, as a first upgrade opportunity. Patterns and colors run through the entire material, making it ideal for custom designs and edging, accents or inlays.
BEST: The Formica® Signatures Collection (level 3) features eight best-selling designs that bring elegance and sophistication to any room and shapes itself to any design concept.
About Formica Corporation
Founded in 1913, Formica Corporation is a leading surfacing industry innovator that designs, manufactures and distributes a full range of surfacing products for commercial and residential applications. To get more information about the "At Home with Formica" residential surfacing program, or any Formica brand products, call 1-800-FORMICA (1-800-367-6422) or visit formica.com.
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