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Product News
| Apr 21, 2005 |
"At Home with Formica" Builder Program Makes Merchandising Easy |
CONTACT:
Bill Roush
Formica Corporation
(513) 786-3162
bill.roush@formica.com
Helps Builders Showcase Materials and Upgrades for Greater Profitability
ORLANDO, Fla. (January 13, 2005) - When it comes to good, better and best, Formica Corporation's got it covered with a new national builder merchandising program, "At Home with Formica™." The program makes the homebuyer's design selection process easier than ever, increasing customer satisfaction. At the same time, it showcases upgrade opportunities, increasing builder profitability.
Whether it's for the kitchen, wet bar or bathroom, selecting the right product color and texture is one of the most important decisions for homebuyers, who too often face a dizzying array of mismatched samples of interior design materials. Now, Formica helps residential builders simplify the process by pairing a complete selection of surfacing products with appealing upgrades that homebuyers can easily use to compare and coordinate options for multiple rooms in their new home. The merchandising program includes design-coordinated, high-performance surface solutions in eye-catching sample displays, a model home/design center merchandising system and easy-to-use feature sheets for one-stop selection of Formica® brand products.
Puts buyers "at home" with product selection
"'At Home with Formica' offers a collection of surfacing products unsurpassed in the industry for design, durability and ease of maintenance," said Jim Wielinga, residential marketing manager for Formica Corporation. "With this program, builders can make homebuyers feel 'at home' with the product selection process. At the same time, builders will discover the advantages of choosing Formica brand products, with appealing upgrades that sell easily and increase profits."
Homebuyers can be assured that all items in the "At Home with Formica" design portfolio will showcase the most trend-forward surfacing solutions. The materials are chosen exclusively by design professionals with extensive knowledge of the latest residential design trends. Builders with specific design needs may also request customized selections.
Show an upgrade, sell an upgrade
The "At Home with Formica" design collection includes a select offering of residentially focused designs in Formica® Brand Laminate, Formica® Solid Surfacing and Formica® Stone Natural Quartz Surfacing. Within each collection of surfacing products, the designs are subdivided into good, better and best upgrade offerings. The surfacing packages include:
Formica Brand Laminate
GOOD: The Essential Elements Collection (level 1) features 58 Matte Finish designs from the Color Portfolio, Patterns and Formations Collections. This entry level price point is an appropriate choice for a wide range of interior applications, including kitchen countertops and bathroom vanities where surfaces must address practical concerns.
BETTER: The Natural Elements Collection (level 2) features 31 Matte Finish designs from the Patterns and Formations Collections. This level brings richness and classic elegance to contemporary residential installations.
BEST: The Etchings, Honed and Sparkle Finish Collections (level 3) include 33 designs that offer the latest and most innovative textures in laminates. The Collections add light and texture reminiscent of granite and stone and bring a distinctive look to kitchen countertops and bathroom vanities, creating interiors that excel in both performance and style.
Formica Solid Surfacing
GOOD: The Formica® Basic Elements Collection (level 1) features eight Basic Elements designs that comprise the entry level price point in Formica Solid Surfacing. The range of colors and patterns provide the ultimate design flexibility.
BETTER: The Formica® Classics Collection (level 2) features eight best-selling designs, each highli ghting a separate color range, as a first upgrade opportunity. Patterns and colors run th rough the entire material, making it ideal for custom designs and edging, accents or inlays.
BEST: The Formica® Signatures Collection (level 3) features eight best-selling designs that bring elegance and sophistication to any room and work well for any design concept.
Formica Stone Natural Quartz Surfacing
GOOD: Design Group "A" (level 1) features two popular, neutral designs - Roman Taupe and Kashmire Beige - with excellent color depth and a sleek, small-particulate style.
BETTER: Design Group "B" (level 2) features four colorful patterns ranging from the pearlescent blue Silver Pearl to the dark, rocky Black Andes.
BEST: Design Group "C" (level 3) rounds out the Formica Stone collection with six premium quartz patterns. From the warm Noce Brown to the multi-dimensional clarity of Breccia Crème, this group represents the finest surfacing material available from Formica Corporation.
About Formica Corporation
Founded in 1913, Formica Corporation is a leading surfacing industry innovator that designs, manufactures and distributes a full range of surfacing products for commercial and residential applications. To get more information about the "At Home with Formica" residential surfacing program, or any Formica brand products, call 1-800-FORMICA (1-800-367-6422) or visit formica.com.
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