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Product News
| Aug 3, 2009 |
Big, Beautiful, Believable Granite — 180fx™ Formica® Laminate |
CINCINNATI (August 3, 2009) – Homeowners in love with granite’s big impact but not its hefty price now have a new option to consider. 180fx™ by Formica Group is the first laminate to reflect the true scale and striking color variations and veining of a full-size natural granite slab.
“180fx™ looks so real that only the homeowner and installer will know it is a laminate, especially at first glance,” said Chris Gray, Vice President of Marketing North America. “No other product on the market comes close.”
Until now, granite laminates were designed with a repeating pattern throughout the sheet. To create 180fx™, the Formica Design Team hand-selected granite slabs and used advanced printing technology to capture every detail. Combined with the multi-faceted Radiance™ finish, 180fx™ achieves an unmatched realism for just a few hundred dollars more than a traditional laminate countertop.
Featuring nine best-selling granite colors, 180fx™ brings the luxurious look of stone and practical advantages of laminate to kitchen countertops, islands, vanities and full-height backsplashes. The collection includes:
Mascarello Series: Striking, large-scale granites characterized by rich veins of color and large masses of quartz.
• Golden Mascarello — Striking gold and brown, versatile enough to complement any wood cabinet stain.
• Antique Mascarello — Chocolate brown is more
muted, coordinates with dark brown woods and stainless appliances.
Blue Storm: A beautiful rarity featuring swirling blue, gold and warm-white veins with ruby red garnets. Ideal for a dramatic center island or feature wall.
Yellow River Series: Small crystalline flecks of color with characteristic diagonal streaks.
• Yellow River — Golden and coffee brown tones that coordinate well with cherry and brown-stained cabinets.
• Olivine River — Natural earth-green tones that blend well with the new eco-inspired gray-green paints for cabinets and walls.
Red Montana Series: Rich colors dispersed in a wavy strata and diffused with a crystalline mist, creating a sweeping pattern on a grand scale with subtle veining and small quartz details.
• Red Montana — Multi-hues of red, tan-brown and gray, Red Montana coordinates with a broad range of woods from traditional cherry to brown-glazed maple cabinets.
• Burnished Montana — Styled in rich terra cottas and browns, this color coordinates with warm cherry and cotta-stained woods.
• Corbeau Montana — Dark green and raven black that works with traditional wood cabinets as well as the new eco-inspired gray-green.
Espirito Santo: A large-scale classic with gold, white and black even-sized crystals, Espirito Santo coordinates especially well with warm honey tones, browns and blacks.
About Formica Group
Founded in 1913, Formica Group is a global leader in the design, manufacture and distribution of innovative surfacing products for commercial and residential applications. For more information about Formica Group, our products, special programs and promotions, go to www.formica.com or call 1-800-FORMICA™.
For information, images or product samples:
Bill Roush
Formica Group
(513)786-162
bill.roush@formica.com
Amy Crowley
(513)721-5353
acrowley@powersagency.com
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