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FORMICA SOLID SURFACING
| Apr 21, 2005 |
The Word Is Spreading Formica Solid Surfacing Is No Longer the Industrys Best-Kept Secret |
CONTACT:
Bill Roush
Formica Corporation
(513) 786-3162
bill.roush@formica.com
Realizing design dreams with materials reminiscent of nature
ORLANDO, Fla. (January 13, 2005) - Formica Corporation has manufactured solid surfacing materials since 1986. An integration of the Surell® and Fountainhead® labels, Formica® Solid Surfacing has been turning a lot of heads at trade shows, at retail and with architects and interior designers.
Best known for its innovation in the high-pressure laminate category, Formica Solid Surfacing is the next level complementing Formica brand products. Blending the best features and benefits of acrylic and polyester, Formica Solid Surfacing is one of the most durable and versatile solid surfacing materials on the market today. A homogenous material, Formica Solid Surfacing has deep clarity with color and pattern that runs all the way through the material. Formica Solid Surfacing offers a total of 70 designs.
"Formica Solid Surfacing brings Formica Corporation's heritage of innovation, quality and trend-forward designs to the solid surfacing category," said Mario Gonzalez, vice president of marketing, Formica Corporation. "With fresh designs to suit any budget, décor or application, Formica Solid Surfacing gives consumers, architects and interior designers the freedom to do more." The Formica Solid Surfacing line is made up of five design groups that meet a variety of application needs. Formica Solid Surfacing is ideally suited for domestic use in the kitchen and bathroom. It is also widely specified for a full range of uses in offices, banks, restaurants, hospitals and other commercial applications. Each collection is differentiated by the complexity and sophistication of the color and dimension, combined with the realistic detail of floating particulates.
Sophisticated designs
The Solid Elements group features five solid color choices for a clean, classic look ideal for mixing and matching in areas that require a neutral surface color, such as kitchen counters, work islands, vanity tops and windowsills. The Basic Elements group includes eight Spex patterns - elegant patterns that impart sophistication to any application. The Formica Traditions group consists of six designs that are luxurious yet traditional with small particulate visuals, while larger, more complex aggregate characterizes the Formica Classics group.
Representing the finest offerings from Formica Solid Surfacing, the Formica Signatures group has the largest floating particulates, creating unsurpassed dimension. Beauty and functionality go hand in hand with crossover patterns ideal for both commercial and residential surface purposes.
Consumers who expect the best for less can enjoy the natural look and feel of real granite and stone with the durable ease of solid surfacing, a popular choice for kitchen countertops. Formica Solid Surfacing provides easy coordination to meet the needs of today's homeowner.
Ease of fabrication, depth of design
Formica Solid Surfacing combines the look and feel of natural materials with the strength and design flexibility of solid surface. Constructed with an Acrylic/Polyester Copolymer (APC-78) that has demonstrated exceptional performance in terms of flexibility, ease of fabrication and significant dust reduction, Formica Solid Surfacing retains superior resistance to stain and solvents. Known for its clarity and color depth, APC-78 combines the benefits of both acrylic and polyester resins. For the fabricator, this means that Formica Solid Surfacing is more flexible and easier to handle. For the consumer, it means that Formica Solid Surfacing will have deeper clarity, with color running all the way through the material to enhance the look of any application.
"Formica Solid Surfacing isn't a secret - we've been in the solid surfacing industry since 1986. We have simply consolidated under one umbrella and under a name our customers trust to make it easier for them to find the perfect solution for any application, in any price range," added Gonzalez.
About Formica Corporation
Founded in 1913, Formica Corporation is a leading surfacing industry innovator that designs, manufactures and distributes a full range of surfacing products for commercial and residential applications. To request information on all Formica brand products, consumer and trade representatives should call 1-800-FORMICA (1-800-367-6422) or visit formica.com.
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