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FORMICA SOLID SURFACING
| Oct 1, 2008 |
Lowe’s Home Improvement Provides One-Price Countertop Shopping with InDepth™ Surfacing by Formica® |
For information, images or product samples:
Bill Roush Amy Crowley
Formica Corporation Powers Agency
(513) 786-3162 (513) 721-5353
bill.roush@formica.com acrowley@powersagency.com
Lowe’s Home Improvement Provides One-Price Countertop Shopping with InDepth™ Surfacing by Formica®
Formica Corporation has partnered with Lowe’s Home Improvement to offer InDepth™ Surfacing by Formica®, a new solid surfacing program that simplifies countertop shopping. InDepth™ Surfacing packages 20 premium countertop colors with choice of sink and edge treatment for one price that includes sink installation.
“We’ve taken the guesswork out of countertop purchases by eliminating extra charges for upgrades,” said Todd Vezina, Director, Home Center Sales for Formica Corporation. “InDepth™ Surfacing gives customers the best of what we have to offer for one price—high-end designs with beautiful depth and character, detailed edges that add sophistication and popular sink styles.”
Each InDepth™ Surfacing color is styled to complement today’s cabinetry stains and range from soft creams to rich black, from subtle particulates to dramatic large-scale quartzes. Colors include Luna Perla, Silk Perla, Bianca Silica, Limestone Silica, Bianco Quartz, Portofino Quartz, Ivory Coast Quartz, Travertine Quartz, Giallo Quartz, Caramelo Quartz, Amarillo Gold Silica, Olivene Silica, Java Cream Silica, Soap Stone, Brown Café Silica, Labrador Quartz, Burlwood Stone, Black Galaxy Quartz, Coffee Quartz and Black Impala Quartz.
With an InDepth™ Surfacing countertop purchase, customers can select one of eight edge treatments including 1/8 inch eased, single bevel, double bevel, small ogee, ¾ inch roundover, ¼ inch double roundover, large ogee and bullnose, and one of seven sink styles including both solid surface and stainless steel options (including single bowl or double bowl availability).
In addition to purchasing convenience, InDepth™ Surfacing provides unmatched quality. Its surfaces are 60 percent thicker than other solid surfaces on the market (3 centimeter vs. ½ inch), and the product is backed by a limited lifetime warranty.
More information on InDepth Surfacing can be found at www.indepthsurfacing.com.
About Formica Corporation
Founded in 1913, Formica Corporation is a leading surfacing industry innovator that designs, manufactures and distributes a full range of surfacing products for commercial and residential applications. To order samples, visit formica.com. Samples also may be ordered by calling 1-800-FORMICA™ (1-800-367-6422).
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