Leanne Ford Partnership

CINCINNATI (April 2, 2018) — Formica Corporation, the inventor of laminate, announces a two-year creative partnership with interior designer Leanne Ford, the star of the new home show, “Restored by the Fords.” In her new role, Ford will collaborate with the brand, offering inspiration for using Formica^® Brand’s style-forward products to update spaces in new ways. Formica Corporation will also work with Ford to inspire and create future Formica^® Laminate collections.

“Formica^® Laminate is an iconic brand and an amazing material for creating stylish looks in any home with any budget,” Ford said. “I am so excited to experiment with these patterns and styles, and to think of fresh ways to use laminate. For me this material has so much life, even beyond the kitchen. I’ve already started using it in some of my current projects, and I can’t wait to show you.”

The new partnership kicks off with a television spot in which Ford highlights some of the many ways to use Formica^® Laminate in one space. Ford showcases:

• A countertop in the White Painted Wood pattern with a complementary backsplash in Weathered Beamwood with a natural woodgrain finish,
• A sliding door in Formica^® Writable Surfaces in the ImagiGrid design on which people can write messages,
• DecoMetal^® Metal Laminate in Brushed Bronzetoned Aluminum pattern on a modern coffee table
• And a stunning bed platform featuring 180fx^® laminate in Quartzite Bianco.

“We are thrilled to work with Leanne to showcase the versatility in our collections and to further inspire others with her unique creative vision,” said Amy Gath, vice president of marketing, Formica Corporation. “Leanne’s inventive approach makes her an ideal partner for us. We are excited to work with her to show all the unexpected ways that Formica^® Brand products can be used.”

Ford is collaborating with the global design team at Formica Corporation to develop new Formica^® Brand products that will debut in 2019.