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On-Trend, Yet Timeless: 33 New Laminates For All Styles and Surfaces


Cincinnati (January 22, 2013) – Formica Corporation introduces 33 on-trend yet timeless Formica® brand laminate patterns, including refreshed woodgrains, graphics and optimistic brights, at the 2013 International Builders’ Show, January 22-24, in Booth #C5047.

“The popularity of wood looks – especially as countertop surfaces – is on the rise as more eco-conscious homeowners opt to reflect the natural world indoors,” said Gerri Chmiel, senior design manager at Formica Corporation. “In addition, as style preferences shift from traditional to more contemporary, homeowners are drawn to vibrant colors and graphic patterns. Our new collection addresses these trends, yet still remains highly versatile so designers can find the ideal match for any home style or surface.”

The 2013 Formica® brand laminate collection includes:

Woodgrains: Ten New Classics and Four Patterns

Natural and timeless wood looks are in demand for cabinetry, islands, built-in furniture and modern countertops.

New Classics-Simplicity is the new luxe. Classic woodgrains such as Ash, Legno, Teak and Walnut are restyled in up-to-date colors and layouts to combine impact with longevity.

Ash: Straight-grained and open-pored, Ash has a modern, urban-loft influence.

Legno: Italian for wood, Legno is derived from the Jarrah tree – a member of the eucalyptus family. Legno is a fibrous-looking wood pattern with subtle ticking and graining.

Teak: Teak has always been a prized material with a tremendous influence on Danish design. As the mid-century modern design influence grows, the warmth of teak balances color, texture and pattern.

Walnut: Exotic wood looks are an emerging trend for high-end installations – especially when they capture the rarity of mature, full-planked wood.

Patterned Woodgrains- Patterned Woodgrains behave as patterns when used with wood, but take on the role of wood when paired with traditional patterns and woodgrains.

Ribbonwood: Ribbonwood utilizes 5/32” wide strips of wood to create a modern, butcher-block look.

Patterns:  Nine New Graphics, Optical Solids and Versatile “Chameleons”

Formica Corporation finds the ideal balance between visual interest, versatility and longevity with its nine new graphic, optical solid and chameleon patterns

Graphics: Graphics add whimsy yet still remain highly usable and timeless.

Drops: Drops is a graphic, yet organic, pattern through the play of imperfect dots on horizontal lines.

Optical Solids: Subtle yet versatile, optical solids look like solid colors from afar, but feature detail and pattern upon closer look.

Twill: In weaving, twill is a simple yet regular pattern with raised diagonal parallel ribs. Inspired by menswear, the new Formica® brand Twill pattern is a subtle contrast between vertical “threads” and a diagonal pattern.

Chameleons: The new Chameleon concept introduces a versatile pattern that can be interpreted as a variety of natural and man-made materials.

Elemental: A large-scale pattern with a large repeat (60” wide x 51.5” long), Elemental takes on the look of concrete, metal and even stone.

Solid Colors-10 Optimistic Brights, Mid-Tone Chromas and Complex Neutrals

In addition to new woodgrains and patterns, Formica Corporation rounds out 2013 with 10 solid colors.

Optimistic Brights

Mid-Tone Chromas

Complex Neutrals

The 2013 Formica® brand laminate collection is Forest Stewardship Council (FSC®) certified and is GREENGUARD Indoor Air Quality Certified® by the GREENGUARD Environmental Institute under the GREENGUARD Standard for Low-Emitting Products, including the requirements for Children and Schools.

About Formica Corporation

Founded in 1913, Formica Corporation, part of the Formica Group of companies, is a leader in the design, manufacture and distribution of innovative surfacing products for commercial and residential applications. For more information about Formica Corporation, its products, special programs and promotions, visit www.formica.com or call 1-800-FORMICA™.

About Formica Group

Formica Group globally leads the industry in the design, manufacture and distribution of surfacing materials. Formica Group is a global group of companies consisting of Formica Canada, Inc., Formica Corporation, Formica de Mexico S.A. de C.V., Formica IKI Oy, Formica Limited, Formica S.A., Formica S.A.S., Formica Taiwan Corporation, Formica (Thailand) Co., Ltd., and Formica (Asia) Ltd., among others.

Please Note:

Formica® and the Formica® Anvil Logo are registered trademarks of The Diller Corporation.
1-800-FORMICA™ is a trademark of The Diller Corporation.
All rights reserved.
©2013 The Diller CorporationA Fletcher Building Company

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