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Wanted: Stay-true Solid Colors for Longevity, Complexity

In times of economic downturn, longevity becomes a significant factor in both commercial and residential design choices. But good retail design is still necessary to promote a store effectively. Designs and patterns need to have staying power. And for both aesthetic and longevity, laminate is hard to beat: texture can be used to hide wear and tear and fingerprinting. Color selections also must follow suit for longer-term considerations.

The design community is being asked to be more conservative in their color selection, choosing colors that will still be relevant in 10-15 years or longer. Emerging natural colors reflect this new “less is more” attitude, but at the same time, the latest color direction is split between optimistic hues, complex neutrals and mid-tones. Longer-term considerations don’t mean styles have to get drab, dull or boring: Look to today’s complex and cheerful hues that show a bright future.

Here are some solid color trend groups from Formica Corporation designed to have lasting impact:

Optimistic Colors

Brighter and cleaner hues show a positive and honest side of the color palette. These laminate colors are true.

Mid-Tone Chromas

Designers report using very dark colors for walls and floors, and needed a range of mid-tone chromas to use on worktops, cabinetry and other areas popular for laminate.

Complex Neutrals

Chameleon-like browns, beiges, and grays can be ever-changing, depending on what they are paired with. This versatility increases usability and salability. An attractive neutral palette is also important when working around corporate colors.

Check out our new 2013 solid colors