Axiom® by Formica Group talks design and innovation at KBB Birmingham 2014

February 2014

Formica Group marked 100 years of innovation and design leadership in 2013 and continues to provide its expertise as principal sponsor of the KBB 2014 seminar programme, where they will deliver two presentations; "The changing kitchen environment" will be presented by Samantha Dawe, The Think Tank, on behalf of Formica Group, on Sunday 2nd March; and "Trend Vision 2014" will be presented by Eva Hoernisch, Design Manager Europe at Formica Group, on Monday 3rd March, providing her view on drivers and trends for colour, décor and material.

Eva Hoernisch says: “Formica Group has always strived to provide its customers with products that complement current design trends and market demands. An example of this is True Scale, a technique developed exclusively by Formica Group. ‘Mirroring’ natural materials, there is no repetition across the width of the worktop; these designs capture the subtle variations inherent in natural materials such as stone or wood. A selection of these designs will be available to see on the Axiom® by Formica Group stand”.

Also on display will be a selection of Axiom® splashbacks in bright colours and glass effects, providing flexibility for customers to recreate the latest trends such as colour blocking, monochrome or a classic look.

For customers looking for a unique kitchen solution, Axiom® by Formica Group’s partner Laminates Ltd can be found on stand F100 adjacent to the Axiom® by Formica Group stand. Laminates Ltd provide cut and edge service for Axiom worktops and manufacture bespoke kitchen furniture to go alongside them. They will be showcasing their new and exclusive “Air” worktop core – visit their stand for more details.

Continuing their support for kitchen studios and trade distributors, Axiom® by Formica Group will also be running an exclusive free of charge worktop display offer for studios who would like to display Axiom® material in their showrooms. For more information, please visit the Axiom by Formica Group exhibition stand to meet with one of their representatives.

The Axiom® range of worktops, upstands and splashbacks is manufactured at Formica Group's facility in Newton Aycliffe, County Durham.

Visitors can PRE-REGISTER FOR FREE HERE or visit the website WWW.KBB.CO.UK/

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