Formica Group, manufacturer of the Axiom® range of worktops, is showing its continued dedication to the British manufacturing by aligning itself to the re-launched Made in Britain campaign.
According to a recent survey carried out by the manufacturers’ organisation EEF (formerly the Engineering Employers' Federation), 72% of UK consumers stated that they prefer to buy goods that have been manufactured in Britain. Furthermore, 91% agree that manufacturing is essential for UK economic growth*. With such strong demand and support from consumers who want to buy locally, manufacturers must make it easy for them to identify products manufactured in the UK. The ‘Made in Britain’ campaign and its marque help manufacturers to draw consumers’ attention to their UK-made goods both in at home and worldwide.
Stephanie McFarlane, Marketing Coordinator UK, Ireland & Central Europe at Formica Group comments: “Axiom® by Formica Group first joined the Made in Britain campaign in September 2013. We manufacture in Newton Aycliffe, Country Durham and we wanted our UK kitchen manufacturers to know that by choosing an Axiom® worktop, they will be able to offer a full British-made kitchen”.
“We’ve had a Formica Group factory in North Shields since 1946, and the Newton Aycliffe factory was built in 1969. Following our 100 year anniversary celebrations last year, we wanted to show that our company has an incredibly strong heritage and that we are proud to continue to manufacture in Great Britain”.
The re-launch of the Made in Britain campaign, announced in January 2014, reveals a new logo and presents a new board including Managing Directors and Chief Executive Officers of UK manufacturing companies, as well as other supporters of British manufacturing. The new campaign aims to sign up more than 1000 UK manufacturers to the marque, and lobby MPs and Peers to raise the campaign profile to gain Government endorsement.
In order to support the campaign Formica Group is using the new logo to promote the Axiom® worktops range and has incorporated this into its marketing materials.
For more information please visit WWW.AXIOMWORKTOPS.COM
* Time to ditch 'urban myth' that Britain manufactured more in the 80s than it does today, EEF, 18 June 2014.